MSLs: Upskilling to balance company strategic objectives

The role of Medical Science Liaisons (MSLs) is rapidly evolving. According to field leaders, MSLs are increasingly interacting with new kinds of external stakeholders, driving insight generation and supporting strategic company goals through internal deployment of insights. To address this, IQVIA has developed a new MSL training approach to plug the skills gap and equip MSLs for success. Explore how IQVIA:

Identified key knowledge and skills, pinpointing the competencies MSLs need to succeed
Tailor training for diverse learners through varied tech-enabled modalities
Apply learning theory and behavioral science for maximal impact
Worked with a diverse group of MSLs at a major pharmaceutical company, providing rapid upskilling over a short-time frame

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